BiodivSourcing
Entrepreneurs & Independent, Teams & Organisations
A strategic partner helping organisations integrate biodiversity management, strengthen sustainable supply chains of natural ingredients, and implement responsible sourcing practices that benefit people, businesses, and the planet.
End-to-end launch support for BiodivSourcing: positioning analysis and definition, brand identity creation, and website development.
Goal: clearly convey BiodivSourcing’s authority on biodiversity and natural-ingredient supply chains while streamlining contact and conversion.
Positioning & messaging: value proposition, proof points (expertise, missions, countries, sectors), and a clear content structure (What we do, Who we are, Our experience, Our vision, Projects, Contact).
Brand identity: logo, nature-inspired palette, accessible typography, icon system, usage guidelines.
Website: information architecture, decision-oriented UX (clear CTAs, social proof), emphasis on services (responsible sourcing, certification/verification, biodiversity integration), project cases (Cosmo, Sederma/Croda, ProdHyg, Clarins, ISEAL), and experience metrics (years, missions, countries).
Narrative & credibility: mission anchoring (“Nature is everyone’s business”), WWF quote (Living Planet Report 2022), and expert spotlight on Clément (sustainable natural-ingredient supply chains).
Performance & SEO: technical foundations, structured data (Organization/Service/Project), on-page optimization and internal linking.
Outcome: a coherent, professional and purpose-driven digital presence that articulates BiodivSourcing’s mission — “embed and use biodiversity sustainably” — and supports business development with companies, standards bodies and institutions.
“Olivier helped me turn a complex and highly specialised activity into a clear and professional digital presence. He quickly understood both the technical side of my work and the values behind BiodivSourcing. The collaboration was smooth, pragmatic and very constructive. The result gives much more clarity to our services and reflects the expertise, international experience and commitment we want to communicate. ”
Clement Jaloux
Expert in sustainable supply chains of natural ingredients
