End-to-end launch support for BiodivSourcing: positioning analysis and definition, brand identity creation, and website development.
Goal: clearly convey BiodivSourcing’s authority on biodiversity and natural-ingredient supply chains while streamlining contact and conversion.
Positioning & messaging: value proposition, proof points (expertise, missions, countries, sectors), and a clear content structure (What we do, Who we are, Our experience, Our vision, Projects, Contact).
Brand identity: logo, nature-inspired palette, accessible typography, icon system, usage guidelines.
Website: information architecture, decision-oriented UX (clear CTAs, social proof), emphasis on services (responsible sourcing, certification/verification, biodiversity integration), project cases (Cosmo, Sederma/Croda, ProdHyg, Clarins, ISEAL), and experience metrics (years, missions, countries).
Narrative & credibility: mission anchoring (“Nature is everyone’s business”), WWF quote (Living Planet Report 2022), and expert spotlight on Clément (sustainable natural-ingredient supply chains).
Performance & SEO: technical foundations, structured data (Organization/Service/Project), on-page optimization and internal linking.
Outcome: a coherent, professional and purpose-driven digital presence that articulates BiodivSourcing’s mission — “embed and use biodiversity sustainably” — and supports business development with companies, standards bodies and institutions.
