USP5 brings together experienced entrepreneurs, coaches and specialists to support business leaders through complex decisions, transformation and change.

Impact Shaker supported USP5 in clarifying its positioning, developing a coherent brand identity and translating it into a new digital presence. From structuring the offer and defining the key messages to the visual direction, UX and website development, the objective was to make USP5’s expertise easier to understand, more distinctive and more accessible.

The result is a clear and flexible website that brings USP5’s different areas of expertise together under one strong identity while keeping the people, experience and personal approach behind the brand at the centre.