Helping a specialised structural engineering office clarify its positioning and turn deep technical expertise into a strong, accessible digital presence.
WOW engineering is a structural engineering office specialised in timber construction and low-carbon design.
Olivier supported the team in clarifying its positioning, structuring its content and creating a website that makes its expertise, projects and sustainable approach easier to understand.
The Challenge
WOW had strong technical expertise and an extensive project portfolio, but needed a clearer and more independent digital identity following the transition to WOW engineering.
The Approach
The work focused on simplifying the message, restructuring the content and creating a flexible website centred around projects, expertise and sustainable structural design.
The Result
A clearer positioning, a stronger project showcase and a website that better reflects WOW’s technical expertise and ambitions.
“Olivier helped us clarify how we wanted to present WOW and structure a large amount of technical content. He understood our work quickly and helped us focus on what really matters. We now have a website that represents us much better and that we can easily continue to develop.” ”