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Branding

All companies need a brand and a brand strategy. We craft brands that help clients achieve business goals.

Why does your company exist? Why should your customers care? How can you engage your employees? Communicating your brand in a clever, effective and intelligent way is the key to happy, engaged and loyal customers and employees. People buy from people – but they also buy from organisations with similar values and beliefs. This is where your brand strategy, mission, values and USP come into play.

Your brand should be clear across all your touchpoints: from your website, signage, brochure and uniforms, to training manuals, head office, packaging and retail space. Your logo, typography, photographic style, written tone of voice, graphic marks, video and illustrations all help to communicate your brand.

Having clear brand guidelines means all your materials are consistent – whether it’s business cards for networking events, social media, email marketing or your website. We plan, design and execute impactful marketing collateral to communicate your brand.

Brand guidelines explain how to implement the brand identity and our cloud-based software enables storage and sharing of assets in the correct format, such as CMYK for press or RGB for PowerPoints. We upload your assets to our system and provide login access to retrieve and share. Our platform also re-sizes items in multiple formats, saving you the hassle of manually doing it (or paying someone to do it!).

Photography

Visual images are vital in communicating a brand. Having a high quality library of personalised photography to draw on for marketing is valuable content for your business. It’s really important to invest in brand photography that communicates core messages quickly, reflects the values of the business and helps to differentiate from companies using stock photos. Our photographer has a deep understanding about brand values and guidelines.

About

I’m Olivier, a Belgian designer & entrepreneur behind impactshaker. For over 10 years, I’ve guided businesses, entrepreneurs, NGOs & foundations through their creative challenges.

My strength: a holistic approach to both strategy and problem-solving through design.

Entrepreneurs come to me with questions and undefined strategy. They get adapted solutions and materialized results that allow them to move forward quickly!

I love to work with teams that participate in global action for a more harmonious, responsible, and happy world, and I always try to exceed client expectations. 

 

Experience

UI/UX Web design
Branding
Strong Conceptual Thinking
Creative Business Development
Colors
Typography

10+ years design experience
45+ completed projects
6 years entrepreneurial experience

Start a new project

We can work in French, English or German.
We can meet in Brussels, Berlin or wherever you are.​
Start the conversation.

Book a 45 min. meeting to introduce your project for free

or send an email to olivier.hargot@impactshaker.com

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Start the conversation.

Book a 45 min. meeting to introduce your project

or send an email to olivier.hargot@impactshaker.com
We can work in French, English or German.
We can meet in Brussels, Berlin or wherever you are.​