From the outset, web design has been one of our core services. Naturally, over the years, we’ve seen a dramatic change in web and digital technologies and we strive to be at the forefront of this. Our in-house technical team regularly attends future tech seminars and workshops. We use the latest tools, like digital toolkit, Sketch, and collaboration app, InVision, to design our sites. Clients from Surrey and the surrounding area come to us to create and maintain highly innovative websites that keep visitors engaged and ensure repeat business.
Responsive Web Design
In its simplest form the best website is a fine balance of practical function and beautiful form. We strive to create the most beautiful user interface (UI) on all our projects using our web design process.
Our experienced designers have been crafting sophisticated, smart and functional visual design for websites and apps for over 10 years. Every project will include our Creative Director (Rich) and strategist (Arps) to ensure your design looks amazing and works exquisitely. We offer a full portfolio of design skills: from sketching and illustrating to pixel-perfect, retina grade, high-fidelity designs. Style guides, grid systems, typography and mood boards all ensure you have the design assets needed to support the work beyond the project.
Responsive websites are designed and developed to fluidly change to fit different devices and platforms. We take a mobile-first approach to all of our websites – no matter how small – so visitors viewing your site on phone, tablet, desktop or large screen have a superb user experience.
Responsive websites are designed and developed to fluidly change to fit different devices and platforms. We take a mobile-first approach to all of our websites – no matter how small – so visitors viewing your site on phone or tablet have a great user experience. We test all our sites on multiple devices and browsers and we optimise our sites to load really quickly, which improves the mobile user experience and SEO ranking.
A great website experience starts with user experience (UX), followed by user interface (UI) and these elements are closely intertwined. Taking the UX design, we focus on how the brand will be presented with functions and visuals to create aesthetically beautiful websites. From scrolling, animation and spacing, to buttons, colour palettes and typography; we translate a brand’s strengths and create an emotional connection that enhances the website experience.
We design websites with user experience (UX) in mind, using an analytical process that puts the audience experience first. When customers experience a great website that makes it easy to accomplish their goals, they’re more likely to return. With business objectives at the heart of our website design process, we conduct market research, develop personas and produce wireframes and prototypes to test usability.
Wireframing and Prototyping
The user journey is one of the key factors in a successful website. With all of our work, we develop wireframes that identify the hierarchy of the content and allow us to carefully plan layouts. We’re driven to create something that functions perfectly and looks great on all screen sizes. We want users to have the best possible user experience (UX).
Because we’ve been around since 2005, we’ve been prototyping for longer than it’s been fashionable. Whether we’re white-boarding, sketching, whipping up low- or high-fidelity designs or crafting a prototype; we like to start validating ideas as soon as possible. We use Invision to develop fully baked prototypes and clickable designs before we begin to build. This is a great collaboration tool between designers, developers, copywriters and the client. We’ll work with you and your customers to find the best methods for your testing approach.
Our websites still have all the functionality needed, but there is a clear journey and flow throughout the site for all types of visitors. We support strong branding and present your content in the best possible way. We do this by making information much easier to find, using simple colour coding or icons as signposts, clear navigation and menus, making filtering easier and enabling users to take action in the most expeditious way.
Wireframing and PrototypingVery often the first step to understanding a product roadmap is to figure out who will be using the product or site and what they will expect from the experience. User research and persona development brings your users’ behaviour and preferences to life, going way beyond demographics. It provides insight and data about how they got to the app or location, what their preferences are and what their needs might be.
WordPress Content Management System
We love WordPress! It’s an extremely powerful content management tool for small and medium-sized businesses. Most people may have heard of WordPress as a blogging tool, but it’s matured into an expandable platform. WordPress now powers almost 37% of the world’s web traffic and is our CMS of choice and we’ve used it to build and design many websites – from simple brochure sites to complex e-commerce sites and even entire marketplaces for sellers to meet buyers.
Developing bespoke, custom content management systems is also a service we offer, where specific functionality is required. A detailed specification document is our starting point to understand exact requirements before wireframing, designing and coding the system.
Ongoing Website Maintenance
Websites are not printed brochures. You cannot just launch them and walk away. They need to be incrementally improved over time. They need a program of website maintenance.