1. Content Scope: Clear definition of the materials to be produced, including their format, length, and core messages.
2. Design Standards: Guidelines for visual and aesthetic elements, such as layout, color palettes, typography, and alignment with the brand’s identity.
3. Technical Specifications: Requirements for file formats, resolutions, compatibility, and accessibility standards.
4. Deadlines and Milestones: A detailed timeline of key project phases, from initial drafts to final delivery.
5. Feedback and Revisions: Number of planned revision cycles and procedures for gathering and incorporating client feedback.
6. Delivery Methods: Specifications on how the final outputs will be delivered (platforms, formats, or other agreed-upon channels).

These criteria serve as a framework to ensure a smooth production process and the successful achievement of the project’s goals.

Creation of a basic prototype